In the Fall of 2023, during my UI/UX class, we were granted the creative freedom to design a branded item of our choice and create a social media carousel to showcase it. I selected hot sauce as my product, as it provided a flexible canvas for integrating my personal aesthetic into the brand design. After completing this project, I faced an intriguing challenge: to create a brand for the same product that embodied the exact opposite characteristics of my initial design. Using a list of descriptive words that defined my first design, I generated their antonyms and applied these new descriptors to my subsequent project. This exercise not only sharpened my design skills but also deepened my understanding of how brand identity can be dramatically altered by shifting the narrative and visual elements, effectively targeting different consumer demographics through strategic design.