UMAMI OASIS BRANDING IDENTITY •
UMAMI OASIS BRANDING IDENTITY •
UMAMI OASIS BRANDING IDENTITY
In my Graphic Design 4 class of Fall 2023, I designed Umami Oasis, a conceptual Japanese restaurant designed for quick-service dining. Emphasizing a palette that mirrors the vibrant colors of sushi, I developed a suite of branded materials, including menus, letterheads, uniforms, pens, and notebooks. The project culminated in the creation of a detailed branding style guide, documenting the brand's visual identity and guidelines. This endeavor showcased the application of design principles to create a cohesive and appealing brand experience.